International marketing is the application of marketing principles across national boundaries. In today’s world of globalization, it is injustice towards your organization if you do not let it take its full flight by exploring opportunities overseas. If your product is successful in your own country, there is every reason why citizens of other countries also may find it interesting. Again, there has been instances of a product that was not so successful in domestic markets, doing extremely well in international markets. Although, international marketing seems attractive, it has its own set of challenges. There are several laws of the land to be complied to, language barriers to be overcome and numerous culture differences to be taken stock of. Our expert entrepreneur would tell us about the rules of international marketing and guide us on building an effective international marketing strategy for our ventures.

About the Speaker : Pravin Shekar

Pravin launched Krea( http://www.krea.in/home/ ), an India-centric panel research firm focusing on Healthcare and Youth. Pravin has been instrumental in incubating and building Dexterity KPO from scratch into a multi-million dollar company. Pravin has previously handled assignments for IMS Health. Pravin is also Country Representative for ESOMAR, a global Research Association and associate member of the Market Research Society of India, a committee member at the Business Intelligence Group & founder of the ‘Indian Research League’.