How to design the most effective Social Media strategy for your startup?

Social Media is now too big an opportunity to ignore. Volumes are being written in blogs, articles and several forums by experts on how to leverage on the power of the social media. New social media channels are emerging at a rate faster than we can get fully accustomed with the older ones. Are we losing out on this front, is the question on the back of many of our minds. As a startup what should be our social media strategy. How much time and money should we invest in our efforts and how do we identify our potential audience? Our expert entrepreneur for this session would take us through his entrepreneurial journey and guide us on how to design the most effective social media strategy for a startup?

Speaker: Nishkaam Mehta
Nishkaam is an entrepreneur, angel investor and social media specialist. Nishkaam has to his credit, the founding of Chtney Networks, an internet-driven social entrepreneurship venture comprising of two high-traffic internet websites. He is also a part of Mumbai Angels, India’s premium invitation-only network of angel investors. Read more about Nishkaam at

About the Author

Amit Grover, founder of, is an IIT Delhi and IIM Indore alumnus, having more than 12 years of industry experience. He started Nurture Talent Academy, and earlier worked with Infosys, Asian Paints, Onida and Mumbai Angels. He regularly blogs on AHA Taxis, his recent venture, offers one way outstation travel across India.


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