How to form a working Digital Marketing Strategy for your venture?

The impact of Social Media is a too big for any business to afford to ignore today. But it works differently for everyone. It is very personalized an affair for any enterprise. Howsoever, not many of us are sure of what will work for us an dwhat not. Simply subscribing to Google Adwords and Facebook Ads without actually having a sound strategy backing the move, may lead to frustration. We have with us today a digital marketing expert who will share with us his decade old experience in the field. Aji will discuss about why only SEO, Social Media or PPC is not the right options for your business. Sometimes it can be PPC of Affiliate marketing or Social media of your CSR activities that will be more effective for your sales than just one component. “The whole of it is larger than the sum of its parts” – This is true for Digtial marketing. The presentation is meant to be highly interactive and would consider 3 to 4 case studies and help you understand different mixes.

Speaker: Aji Isaac Matthew
Aji Isaac Matthew is in the field of Digital Marketing for last 8 years and is extremely passionate about Digtial World. Aji is a very senior member of (better known as AjiNIMC). Aji did his MCA from Army Institute of Management Kolkata and Maths Hons. from St Xaviers. Aji is also founder and CEO to Techshu – End to End Digital Marketing Agency. Aji’s enterprise Techshu has done a lot of innovations when it comes to web. From Google to Facebook, Aji has been closely tracking the rapidly evolving communication model and expertly gauging the new challenges involved since years.

About the Author

Amit Grover, founder of, is an IIT Delhi and IIM Indore alumnus, having more than 12 years of industry experience. He started Nurture Talent Academy, and earlier worked with Infosys, Asian Paints, Onida and Mumbai Angels. He regularly blogs on AHA Taxis, his recent venture, offers one way outstation travel across India.


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