How, why and when to make your product social?

There is lot of hype among entrepreneurs on social media today. Although not many of us completely understand the actual power of the social media, no one wants to miss the bus. Almost all companies, right from start-ups to MNCs, are regularly investing to maintain their social media presence, but few among them are able to actually time their move most appropriately and plan out their entire social media strategy effectively to be able to drive maximum gain out of their investments and also maintain a differential identity as compared to their competition. Our guest of today would demystify the virgin side of the social media that no journal has ever published, no marketing guru has ever penned and only his clients has benefited from so far.

About the Speaker : Aditya Rao

Aditya Rao, a social media specialist and an entrepreneur has under his belt, a commendable experience in corporate communications with a few large companies as well as start-ups. Having the experience of founding a company, Superchooha.com, that helped quite a few big Indian as well as international clients leverage the power of the social media, Aditya is one of the most sought after marketing experts in India.


About the Author

Amit Grover, founder of AHAtaxis.com, is an IIT Delhi and IIM Indore alumnus, having more than 12 years of industry experience. He started Nurture Talent Academy, and earlier worked with Infosys, Asian Paints, Onida and Mumbai Angels. He regularly blogs on www.amitgrover.co.in. AHA Taxis, his recent venture, offers one way outstation travel across India.

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