Importance of Brand Creation for Startups

Every Brand has its own unique requirement. All products and services demand a customized solution for their Brand Personality. Any new venture should primarily engage itself in rigorously studying the industry before devising its promotional strategy. Effective communication is essential to avoid building a wrong image. Even if a product is really sound, need for establishment of Brand is extremely critical for a business. However, with a small founding team, entrepreneurs are often hard pressed for formulating an effective strategy to build their brand, even while they are busy managing operations, finance and human resources. Our expert for this session, will guide us in the process of brand creation for a startup with her rich experience.

Speaker: Akancha

Akancha has diverse industry and product knowledge with an entrepreneurial experience of almost a decade. Akancha has worked with some of the largest global brands from across different industries, has successfully handled market entry for many new products across categories and geographies, devised solutions for organizations and managed their implementations for globally placed teams and developed a measurable index for strategy oriented success. Akancha’s current focus is on developing Azure as an umbrella Brand for many more associated strategic communication needs and also launch our Corporate Social drive in near future.

About the Author

Amit Grover, founder of, is an IIT Delhi and IIM Indore alumnus, having more than 12 years of industry experience. He started Nurture Talent Academy, and earlier worked with Infosys, Asian Paints, Onida and Mumbai Angels. He regularly blogs on AHA Taxis, his recent venture, offers one way outstation travel across India.


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