SEO and SEM strategies for a startup entrepreneur

SEO and SEM are acronyms that are more popular than any of their other counterparts as tools for marketing in the internet space because they are a few of the most primitive methods of marketing employed by entrepreneurs in every sector. However, although everybody does his own little bit to obtain Search Engine Optimization of his website, 99% of entrepreneurs only manage to use only a fraction of the actual power in these concepts. Often, we are misled to think that the more you invest, the better are the results, but for a startup budgets are very restricted towards marketing activities. Our expert for this session will teach us with his wide experience in this field, how to build a perfect SEO and SEM strategy for your startup within your restricted budgets.

Speaker : R. Nelson Fernandes
Nelson is an internet entrpreneur who runs an Online Marketing firm in India with a prime focus on Search Engine Optimisation / Search Engine Marketing services. Nelson has managed the online marketing activities for ICICI Lombard General Insurance Company that is India’s largest private sector Insurance Company with a turnover of Rs. 4000 crores for 2 years. Nelson has also managed the internet and social media presence of a few blue chip companies across several sectors. A marketing expert with a huge experience, Nelson also has to his credit, the creation of – a leading online travel website about India and – an online resource for natural wellness and home remedies.

About the Author

Amit Grover, founder of, is an IIT Delhi and IIM Indore alumnus, having more than 12 years of industry experience. He started Nurture Talent Academy, and earlier worked with Infosys, Asian Paints, Onida and Mumbai Angels. He regularly blogs on AHA Taxis, his recent venture, offers one way outstation travel across India.


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