SmilingStart – A StartPage with a Heart

SmilingStart – A StartPage with a Heart

“”, A Thalia Technologies Pvt. Ltd. initiative was launched last month on 1st April 2013 by a budding entrepreneur named Tejas Sangoi – CEO and the founder of It has been able to raise funds Rs.8436 for the charities that they have partnered with, and as of now 859 mid day meals for school children, 452 days of education for underprivileged girls and 673 days of shelter for street kids have been facilitated.

Working of this is very simple. Make a short visit to and all that you need to do is, join SmilingStart, and select a cause to support and set SmilingStart as your StartPage.

SmilingStart has joined hands with namely three main charities, Akshaya Patra Foundation, Nanhi Kali & Pratham, selecting one of these, users can enable meaningful funds for the Mid- Day Meal Scheme, Education For The Girl Child & Provision Of Shelter For Street Kids, respectively.

Smiling Start not only brings a smile on the user’s face but also to hundreds of children who are in need. This distinctive startpage along with thought provoking quotes and picturesque images also displays creative images, designed by brands which in turn donate to the chosen charities. 75% of the advertising fees reach directly to the user- selected charities.

Every day SmilingStart ensures that its users wake up to a startpage which is embellished with beautiful images that inspire, amaze and do good. Literally, assuring you a great Start to the Day!

Founder Tejas Sangoi, believes the splendour of the new start page and the minimalism of supporting a cause at no effort and zero cost will appeal users to switch to SmilingStart.

The company’s efforts have been acknowledged by the brands and the charities. Tejas, also comments that their goal to reach 1,00,000 users in Indian alone, as with such an audience size SmilingStart can raise close to Rs 5 crore for its partner charities each year.

Tejas has formed a small team and working full-time to develop this project.

About the Company:

SmilingStart is a venture of Thalia Technologies Pvt Ltd, a profit driven organization with an intense social objective. The profit motive encourages efficiency and innovation and the social motive brings satisfaction of contributing to the society. It’s striving to maximize every cent of investment and minimize expenses incurred in creating and delivering value.

SmilingStart is an honest effort to engage masses in a simple yet powerful way to create a positive change.

The website has a presence on social media and slowly gaining momentum. You can visit to check out today’s wallpaper and start making a positive impact with a few simple clicks of your mouse.

About the Author

Amit Grover, founder of, is an IIT Delhi and IIM Indore alumnus, having more than 12 years of industry experience. He started Nurture Talent Academy, and earlier worked with Infosys, Asian Paints, Onida and Mumbai Angels. He regularly blogs on AHA Taxis, his recent venture, offers one way outstation travel across India.


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