How to add Google Analytics to your website.

Google Analytics can be a powerful tool to help you understand where you’re getting  your traffic from. Having only this much knowledge is enough to help you focus your campaign. There is a lot of ignorance about adding google analytics to your website though. But the truth is, it’s actually a piece of cake if you can simply come out of your comfort zone a little bit.

Actual Steps involved:

  1. Go to Google Analytics and sign up. If you have an account in google and you’re signed in, you will only need to click the “Access Analytics” button at the top.  Google Analytics Official Website – Web Analytics   Reporting
  2. Thereafter, create a new account by first clicking admin and then clicking “Create New Account”Google Analytics
  3. Fill up the form on the next page. Mention your website name and then click the blue “Get Tracking ID”  button.Google Analytics (2) Google Analytics (1)
  4. Now on the next page, you will see some code. Copy the code Google Analytics (3)
  5. Paste this code in each of your html files right before the closing </body> tag.

If You’re Using WordPress

In case you have hosted your website on WordPress, then you only need to paste this code in your theme file’s footer.php file, once again right before the closing </body> tag. And that’s it. You’ve now successfully installed Google Analytics in your website. The tracking will now begin even though analytics might say “Tracking not installed” for several hours.

One of the key issues when you’re starting any business is how to get a website made and what should be the price of a website. The answer to this question completely depends on who you ask this question. For example, you’ve already probably seen the godaddy advertisement and if you go to their site, you will know what their automated website builder will cost you. You also have the option of paying BigRock or some other company, a fixed amount per month and use their existing templates to get a simple website up and running.

Things get complicated when you have very specific ideas regarding your website and when you become over conscious about your company’s brand and image  reflecting in your website. In other words, you will need to spend a decent amount of money if you want to have a website which is customized to suit your particular needs. In this post, I will tell you what factors you need to consider when getting your website built.

Simple Website

If you’re simply looking for an information brochure style website that you’re unlikely to change much, you can go for a website builder available on your webhost. The issue, however, is that such a website should only be used if you’re not really looking to market your business primarily through the internet but are simply looking to have something which you can put on your visiting card so that people can find out more about your company in general. This type of website will suit anyone from a B2B service provider to a factory owner who is not really looking towards the internet to boost their business.

Customized Website

A simple website is never really an ideal website to have if branding is a concern for you. Let’s say you’re a cake maker and want to have a distinguished identity. You could also have a customized website if you foresee using some additional features on it, such as a blog. Depending on your pocket, a customized website can range from anything between Rs 10,000 and a few lakh rupees depending on who you hire. For example, you could hire someone to create a simple logo and hire someone else to build your website on wordpress for a sum total of Rs 15,000/-. On the other hand, if you know enough tricks, and can spend one day to learn how wordpress works, you can save at least Rs 10,000/- by building your website on your own. You may feel you’re too busy to learn all this but in the long term, you  will save on both time and money by doing this much investment.

eCommerce Website

In this case, you have several options. First, you must ensure that you really need an eCommerce framework. If you’re selling just one or two products, you can do so with a simple website also simply by hiring someone to add a payment gateway to your existing website.  If however, you have a ton of products to sell, then depending on your preferences and the amount of time you’re willing to invest, you can start an ecommerce website with an investment as modest as Rs 5000 (You pay only for hosting and domain and learn how to set up an ecommerce website) per year to Rs 10,000 a year if you simply use Shopify. On the other hand, you can also hire someone to build your ecommerce website and that will cost you several Lakh rupees in case you’re looking for heavy customizations. It is recommended that you hire someone only if you have deep enough pockets. For startups, even shopify is cool.

Apart from the development charges, server and domain costs can also add to your budget. We will discuss more on this cost in a subsequent post.

 

 

The Narendra Modi election campaign was possibly one of the world’s greatest in terms of the number of people reached. While Modi delivered his speeches, the BJP used technology and man power to deliver his message to the last mile. In this post, I will share some of the methods used by the BJP to reach the farthest villages.

  1. Graphics depicting the salient points of his speech: When Modi delivered his now famous speech at Ramlila maidan where he laid out his vision for India, the BJP created the following graphic to highlight the salient points of his one and a half hour long speech. Similar graphics were created for each constituency which were based on his speech in that particular constituency. Notice how precisely this graphic highlights what Modi intends to do. Also notice the NDOC logo which stands for “National Digital Operation Center”.vision_of_modi_v1
  2. Once such a graphic was created, it was tweeted by the official NDOC handle which is still in use to propagate government’s messages. https://twitter.com/NDOC2014 ndoc
  3. Once the graphic was tweeted, the supporters used to spread it on every channel including Facebook and WhatsApp, which had by now become a powerful medium of spreading party message. (In India, more people now use WhatsApp than those who use facebook or twitter. )
  4. On an average, a  powerful graphic reached over 10 million people within a day of being propagated through all the different channels including the popular ‘I Support Namo” channel on Facebook.
  5. The message also reached the millions of volunteers who had signed up and they in turn spread this graphic through social media into their own peer groups.
  6. Thus, those who could not really see Narendra Modi’s speeches on TV, still managed to find out his agenda through these graphics and technology. And those who did not even get these graphics on their phones, still got his message because of ground volunteers who even took the pains of printing these graphics using their own money. BfX_LSpCcAEjt7Q

When you read all this, you do not think that this is something unusual. In fact you already know all this. This is precisely how a message can be delivered through different mediums. And all national parties did it. However, what is interesting to not is how can you make something go viral when you do not have such a huge fan following as evidently Narendra Modi did. There are certain learnings we can take from the above:

  1. Cultivate a fan following doing amazing work. Modi did it with his speeches, you need to find out what you’re good at.
  2. Create content for social media through real action on ground. While it’s ok to create joke posters and all once in a while, the real content gets built up through actual stuff happening on ground. Social media can only allow you to present existing stuff more creatively.
  3. Ensure whatever you make is interesting enough and relevant. It is because Narendra Modi’s speeches were highly relevant that such posters and graphics were spread because people felt it was their duty to spread their leader’s message. This is, however, an exceptional case since no one will feel obliged to share your content. The only way you can compel people to share your content is by making it compelling. In case of social media, people like a) Trivia b) Funny things c) Amazing skills and talent related videos or d) An emotional message which restores faith in humanity. If you can align your message with your product so that it falls under any of those categories, you will come out as winner.

So what is your 360 degree marketing strategy? Do share your views.

WhatsApp has really changed the way mobile devices have been used for marketing. But there are ways to use WhatsApp the right way and ways to use it the wrong way.

  1.  WhatsApp is a tool for interaction. WhatsApp should only be used as a tool for quickly interacting with known persons. For example, if you own a furniture shop, you should use WhatsApp to send pictures of new inventory items to existing clients. This type of interaction should be one to one because your client may not want to become a part of, say, a WhatsApp group of your existing clients because he has no reason to interact with your other clients.
  2. Build an interactive community of like minded people: Cease the initiative. Go around the neighborhood and create WhatsApp groups of residents. Since there is an upper limit of 50 residents, you may need to make more groups. Once enough activity on the groups has begun, do some marketing occasionally by sending a message. Do not send a graphic or a video which is unaccompanied by a message also.
  3. WhatsApp as a tool to organize: Today, WhatsApp is one of the best tools to organize people for a cause or an event. Supporters of the BJP used WhatsApp brilliantly to organize themselves in various constituencies. So the next time you’re doing an event, do send an invitation to all your groups.
  4. Do not send unsolicited messages to random people on WhatsApp . Personally, I have never entertained even one message which I received from some unknown number. (They were generally related to some awesome spa facility). If I didn’t block these numbers, I simply ignored them.
  5. Change your display picture to your product. And change your WhatsApp status to either your website or an obviously marketing status. For example: “Contact me if you’re looking to buy quality furniture”.
  6. Optimize the content you create for WhatsApp . Make sure if you’re sharing a video on WhatsApp , it’s small in size so that more people are able to download it. Remember: People would rather watch a short video on WhatsApp than they would a large video shared on WhatsApp from YouTube.

 

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