Do Not Build Your Website Before Reading This

One of the key issues when you’re starting any business is how to get a website made and what should be the price of a website. The answer to this question completely depends on who you ask this question. For example, you’ve already probably seen the godaddy advertisement and if you go to their site, you will know what their automated website builder will cost you. You also have the option of paying BigRock or some other company, a fixed amount per month and use their existing templates to get a simple website up and running.

Things get complicated when you have very specific ideas regarding your website and when you become over conscious about your company’s brand and image  reflecting in your website. In other words, you will need to spend a decent amount of money if you want to have a website which is customized to suit your particular needs. In this post, I will tell you what factors you need to consider when getting your website built.

Simple Website

If you’re simply looking for an information brochure style website that you’re unlikely to change much, you can go for a website builder available on your webhost. The issue, however, is that such a website should only be used if you’re not really looking to market your business primarily through the internet but are simply looking to have something which you can put on your visiting card so that people can find out more about your company in general. This type of website will suit anyone from a B2B service provider to a factory owner who is not really looking towards the internet to boost their business.

Customized Website

A simple website is never really an ideal website to have if branding is a concern for you. Let’s say you’re a cake maker and want to have a distinguished identity. You could also have a customized website if you foresee using some additional features on it, such as a blog. Depending on your pocket, a customized website can range from anything between Rs 10,000 and a few lakh rupees depending on who you hire. For example, you could hire someone to create a simple logo and hire someone else to build your website on wordpress for a sum total of Rs 15,000/-. On the other hand, if you know enough tricks, and can spend one day to learn how wordpress works, you can save at least Rs 10,000/- by building your website on your own. You may feel you’re too busy to learn all this but in the long term, you  will save on both time and money by doing this much investment.

eCommerce Website

In this case, you have several options. First, you must ensure that you really need an eCommerce framework. If you’re selling just one or two products, you can do so with a simple website also simply by hiring someone to add a payment gateway to your existing website.  If however, you have a ton of products to sell, then depending on your preferences and the amount of time you’re willing to invest, you can start an ecommerce website with an investment as modest as Rs 5000 (You pay only for hosting and domain and learn how to set up an ecommerce website) per year to Rs 10,000 a year if you simply use Shopify. On the other hand, you can also hire someone to build your ecommerce website and that will cost you several Lakh rupees in case you’re looking for heavy customizations. It is recommended that you hire someone only if you have deep enough pockets. For startups, even shopify is cool.

Apart from the development charges, server and domain costs can also add to your budget. We will discuss more on this cost in a subsequent post.



About the Author

Siddharth Goyal is "web development and internet marketing" trainer and is the founder of The Webinstitute and is also the digital operations consultant at Nurture Talent Academy. He worked full time with the National Digital Operations Center (IT Cell) of the Bhartiya Janata Party during the 2014 general elections where he worked closely with the social media (during Delhi elections) as well as the ground team.

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