WhatsApp has really changed the way mobile devices have been used for marketing. But there are ways to use WhatsApp the right way and ways to use it the wrong way.
- WhatsApp is a tool for interaction. WhatsApp should only be used as a tool for quickly interacting with known persons. For example, if you own a furniture shop, you should use WhatsApp to send pictures of new inventory items to existing clients. This type of interaction should be one to one because your client may not want to become a part of, say, a WhatsApp group of your existing clients because he has no reason to interact with your other clients.
- Build an interactive community of like minded people: Cease the initiative. Go around the neighborhood and create WhatsApp groups of residents. Since there is an upper limit of 50 residents, you may need to make more groups. Once enough activity on the groups has begun, do some marketing occasionally by sending a message. Do not send a graphic or a video which is unaccompanied by a message also.
- WhatsApp as a tool to organize: Today, WhatsApp is one of the best tools to organize people for a cause or an event. Supporters of the BJP used WhatsApp brilliantly to organize themselves in various constituencies. So the next time you’re doing an event, do send an invitation to all your groups.
- Do not send unsolicited messages to random people on WhatsApp . Personally, I have never entertained even one message which I received from some unknown number. (They were generally related to some awesome spa facility). If I didn’t block these numbers, I simply ignored them.
- Change your display picture to your product. And change your WhatsApp status to either your website or an obviously marketing status. For example: “Contact me if you’re looking to buy quality furniture”.
- Optimize the content you create for WhatsApp . Make sure if you’re sharing a video on WhatsApp , it’s small in size so that more people are able to download it. Remember: People would rather watch a short video on WhatsApp than they would a large video shared on WhatsApp from YouTube.