6 Reasons to Learn Social Media Marketing

Nurture Talent Academy is organizing an Advanced Social Media Marketing Workshop on August 16. You may be a business owner, an enthusiast or just some one curious. The fact is that Digital Marketing is now big and in 24 months time, things are bound to become so seamless, that without having a social media strategy, you are going to lose to competition fast. Here are the top reasons why you should attend this workshop


1. You are a small business owner but want to have a big brand value.

Social Media is one place where you can get maximum returns at a relatively small price. By using social media intelligently, you can achieve massive brand awareness investing very little money. If you play your cards right, stay professional, you will not need to advertise on TV to make your brand stand out. Initially, when you don’t have much money, this can be extremely valuable.


2. You want to delight your customers with superior after sales service

Social media is a way to keep your ears to the ground and react quickly to customer grievances which will come from time to time. Remember: Customers don’t expect you to be perfect but they are more pissed off if you do not take care of after sales grievances. On the other hand, if you are responsive and can engage with the customers, you can actually turn a bad situation to your advantage. Here’s an example of  how an airline helped out a customer in real time through twitter.

Click to see the entire thread

3. You want to take critical feedback from customers to improve your service.

If you remember this article I had written, DD News twitter handle used social media to take feedback from people. You could have a similar strategy wherein you can start a conversation with your customers and take critical feedback to improve your service.

4. You want to drive more traffic to your website

To quote Product Nation, the higher your following on social media, the more traffic will come to your site through referrals. Using certain automation tools, it is possible to automatically share the fresh content on your website to major social networks which can in turn drive traffic to your website. And if your content is really awesome, it can go viral on social media too.

5. You want to learn how to get maximum visibility for your Facebook updates.

While after a point, more and more people will start seeing your facebook updates, it is critical that you achieve a certain threshold without spending a ton of money. With a recent change in the facebook algorithm, only a few posts gain visibility in people’s timelines and the rest are culled out. Thus it is critical to know how to write compelling posts that appear more frequently in people’s timelines.

6. Making your business data driven

Social media gives you an opportunity to find out exactly what type of content your users are liking and engaging with. When you get these insights, you can then start creating content which is better and as per what your audience is demanding. For instance, Facebook gives you insights about what your fans engage with and exactly how they have engaged (like, comment, share) with a particular type of content.  The more engaging your content becomes, the more people will be attracted to your website.


If you wish to learn social media marketing (from basic to advanced techniques), you should definitely attend our Advanced Social Media Workshop. It will definitely be worth your time and money.

About the Author

Siddharth Goyal is "web development and internet marketing" trainer and is the founder of The Webinstitute and is also the digital operations consultant at Nurture Talent Academy. He worked full time with the National Digital Operations Center (IT Cell) of the Bhartiya Janata Party during the 2014 general elections where he worked closely with the social media (during Delhi elections) as well as the ground team.

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