In the past couple of months, one twitter handle that has caught everyone’s attention is @ddnewshindi when it started tweeting commentary during the FIFA world cup. The tweets were not only informational but also were extremely witty. While it’s still a mystery as to who is the brains behind the commentary, the twitter janta really admires the person. Here are some of the pearls
— DD न्यूज़ (@DDNewsHindi) July 5, 2014
— DD न्यूज़ (@DDNewsHindi) July 13, 2014
When he started receiving considerable admiration, he even gloated with this
And what is even more interesting is the fact that he even responded to fans. I was one of the lucky ones:
He even kept asking for fan feedback almost every night during world cup as well as CWG.
And expressed disappointment when he felt that a few people wanted him to tweet in a boring manner
And then, some creative marketing for upcoming events
In short, DD News Hindi has created a pan India fan following (just go these tweets and see the positive comments he has received) by :
- Being occasionally witty while always giving relevant information.
- Interacting with his audience.
- Getting occasionally personal.
- Using popular modern songs to draw analogies.
- Eliciting feedback from audience to ensure he never offended anyone.
These are lessons which we can all use while formulating our twitter strategy.