Do you drink 4 litre doodh roz ka? Learnings from @ddnewshindi Twitter Account

In the past couple of months, one twitter handle that has caught everyone’s attention is @ddnewshindi when it started tweeting commentary during the FIFA world cup. The tweets were not only informational but also were extremely witty. While it’s still a mystery as to who is the brains behind the commentary, the twitter janta really admires the person. Here are some of the pearls

When he started receiving considerable admiration, he even gloated with this

And what is even more interesting is the fact that he even responded to fans. I was one of the lucky ones:

He even kept asking for fan feedback almost every night during world cup as well as CWG.

And expressed disappointment when he felt that a few people wanted him to tweet in a boring manner

And then, some creative marketing for upcoming events

In short, DD News Hindi has created a pan India fan following (just go these tweets and see the positive comments he has received) by :

  1. Being occasionally witty while always giving relevant information.
  2. Interacting with his audience.
  3. Getting occasionally personal.
  4. Using popular modern songs to draw analogies.
  5. Eliciting feedback from audience to ensure he never offended anyone.

These are lessons which we can all use while formulating our twitter strategy.

About the Author

Siddharth Goyal is "web development and internet marketing" trainer and is the founder of The Webinstitute and is also the digital operations consultant at Nurture Talent Academy. He worked full time with the National Digital Operations Center (IT Cell) of the Bhartiya Janata Party during the 2014 general elections where he worked closely with the social media (during Delhi elections) as well as the ground team.

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