Video: Even Religion is using Social Media

This is a brilliant video which, by using the example of Church, explains how common marketing strategies can be applied in uncommon places. Essentially, it comes down to this:

  1. Define your problem
  2. Scan the industry and see how your competition is working
  3. Identify your market segment
  4. Optimize the experience

The video is only 10 minutes long and will be totally worth your time!

About the Author

Siddharth Goyal is "web development and internet marketing" trainer and is the founder of The Webinstitute and is also the digital operations consultant at Nurture Talent Academy. He worked full time with the National Digital Operations Center (IT Cell) of the Bhartiya Janata Party during the 2014 general elections where he worked closely with the social media (during Delhi elections) as well as the ground team.

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