5 Software solutions for your small business

5 Software Solutions for Your Small Business
It’s difficult – nearly impossible – to build a successful startup. 90 percent of startups fail, but that doesn’t guarantee yours will. In fact, if you’re smart about how you handle your finances and marketing, you could set a precedent that changes this statistic. In an effort to help you become one of the ten percent, here’s 5 pieces of software your small business shouldn’t go without.
Keep in mind, you need an active Internet connection to utilize these applications. Not all Internet service providers (ISPs) are created equal. Some overcharge without delivering on speed and quality. It’s essential to seek out a business-friendly ISP that has dedicated technical support and offers a price point that is affordable to you. Look for specials and bundled packages, such as CenturyLink specials.
1. Google Analytics
All startups need a website; regardless if you’re operating a brick-and-mortar type situation, you need a website to be relevant in today’s modern world. Google Analytics offers real-time statistics about your site, and shows you exactly where traffic is coming from. Imagine what that can do for your sales and marketing.
For example, if you sell umbrellas online, you may find a large portion of your traffic is coming from England. You may then decide international sales would be good for business. Moreover, you can begin targeting specific communities with advertising.
2. Dropbox
Dropbox is a free-service (unless you upgrade for more space). It’s cloud-based storage, and you can leverage it to connect with remote employees, back-up your data, and transfer files that are too large to send through emails. It can be accessed anywhere, so if you work with foreign investors, manufacturers, or distributors it provides an easy solution to data transfers.
3. Quickbooks
Regardless if you’ve just opened your doors or you’re an established small business, your finances can make or break your company. You need software that expertly manages your finances. Inc.com notes that using Quickbooks requires a bit of training, so you may need to outsource this job or staff someone in-house who has the training.
4. Zenefits
If you have employees, you have to meet the difficult challenge of properly managing their benefits. Zenefits makes this easy by being an “all-in-one human resource software program.” You can use it to manage your actual employees, or any independent contractors you use. Use it for payroll processing, benefits management (health insurance, 401k, etc.), and compensation and tax tracking.
5. SumHR
Like Zenefits, SumHR can be used for payroll processing, but that’s not all it does. It also tracks attendance and leave. Spreadsheets can be difficult to manage, which is what makes SumHR such a nifty program to have. According to Inc.com, “The company is also planning on adding new features soon, including reporting and performance reviews, making it one to watch into the future.”
Software can help you build a more successful company. By taking advantage of the abilities of software, you’re lessening your own burden as well as ensuring fewer mistakes are made. It’s best to let a dedicated application do numbers crunching, as this can eliminate human error. The best software isn’t bogged down by additional features you don’t need, but rather focuses on doing a few core tasks super well.


About the Author

Amit Grover, founder of AHAtaxis.com, is an IIT Delhi and IIM Indore alumnus, having more than 12 years of industry experience. He started Nurture Talent Academy, and earlier worked with Infosys, Asian Paints, Onida and Mumbai Angels. He regularly blogs on www.amitgrover.co.in. AHA Taxis, his recent venture, offers one way outstation travel across India.

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