Breaking news, top stories, gala award nights, 24*7 reporting and crowdsourcing of news have brought media to the boardrooms of large corporates as well as garages of small startups. Media delivery has gone hand in hand with media generation, with news happening and getting reported by the minute. Entrepreneurship has also taken a place of pride among media properties. Let us understand the role of media in entrepreneurship.

Print media

Edex and leading newspapers have regular columns for spreading information, awareness and knowledge about entrepreneurship in general and starting up in particular. Another leading publication runs Power of Ideas, a campaign to uncover ideas of the common man and bring it to mainstream. As a kid, I used to directly jump to the sports page of the morning newspaper. Now I hear young students eagerly wait for the education, business and career sections of their newspapers. Two leading mags focus exclusively on entrepreneurship while other biz mags bring out special issues on entrepreneurship/startups.

Television

India’s leading TV channels have a weekly show on entrepreneurship. A channel is running its second season of discovering India’s best entrepreneur with prize money and guaranteed funding as a reward!

Online media

It has been at the forefront of entrepreneurship, due to its relation to technology, low cost of running campaigns and ability to reach out to audiences worldwide. There are millions of websites, blogs, video channels, e-learning and networking platforms for connecting entrepreneurs to each other and to clients. LinkedIn has become important for networking. Facebook has given rise to entrepreneurs who live, create and sell stuff only on that website!

Word of mouth

The world’s most powerful media is word of mouth. That one person who vouches for you and will talk about your product to others, is worth his/her weight in gold. I hope all entrepreneurs will engage with the media in a constructive way.

Article source : http://expressbuzz.com/education/a-beneficial-tie-up/350628.html

He is an Advisor on Market Strategy to an exciting Retail IT product company, Groupsoft, which offers Merchandise Assortment Planning solutions and has Samsonite (USA), Future Group(India) amongst its esteemed clientele.

He is also involved closely in strategy, marketing and technology decisions for his wife’s entrepreneurial venture, a fashion, household & lifestyle concept for women, on a value priced format.

Experience Summary(Education & Training) :
- Faculty in B-Schools for Entrepreneurship and Retail education
- Corporate Training in Retail, Intrapreneurship and Leadership

Experience Summary(Corporate) :
- Founded the Retail Industry Practice in Tata Consultancy Services (TCS) – 1991-2004.
- Setup the Retail Practice and later the Retail Vertical Business Unit (VBU) for Zensar Technologies Ltd. 2004-2008.
- Led the business operations for Groupsoft, focussing mainly on India/ME markets – 2009-10

He has worked on IT solutions, across various roles, for major retailers globally, across US, UK, UAE and India.

He has first-hand experience with Target, Mervyns, Best Buy, Walgreens, Marks & Spencer, John Lewis, Harrods, Landmark Group, Paris Gallery, Nakheel Group, Carrefour, Future Group amongst others.
Specialties

- Retail Management
- Entrepreneurship / Intrapreneurship
- Leadership & Team Building
- Market Strategy
- Retail IT